The Urban Canopy


I wanted to compost my food scraps and found The Urban Canopy via my local Chamber of Commerce; I then reached out to Urban Canopy directly, to see if they were in business after finding their site hadn’t been updated in several years.

Core Issue

It turns out they had access to their domain, but a developer had left with their Wordpress password – so in the meantime they’d been simply doing without a site and relying on word of mouth among staff and supporters.


In a weekend, I migrated all site content to SquareSpace and supplemented their photo assets with Unsplash. We went through a site training session with Urban Canopy staff to ensure their comfort with a new platform, and were able to integrate their other CRM vendors so that the site and customer knowledge didn’t have to live with one person.

At that year’s annual strategy meeting, I was invited to share the update as well as a suite of marketing updates I put together that covered tweaks and strategies from the logo design, to the business cards, to community engagement and van design.

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  • The Urban Canopy is making great use of their site and integrated third party vendors

  • Engagement through social media has risen dramatically

  • The enrollment has gone up for LUCSA